Sustainability, the dream of a better future and the commitment of New Chemical
A dream and a project: sustainability is a concrete commitment for New Chemical that it has been pursuing for many years now, with conscience and responsibility
A dream, a commitment to the future and a way of life: for the New Chemical sustainability is a mission that characterizes its work and development big company. We have always governed chemistry to create excellent products and we are convinced that no type of innovation exists without research, but above all love towards of the world around us.
We aim for excellence, respecting Nature, aware of its indispensable role. Love and respect are the engines that push us to move forward. We learn from Nature, observing it and discovering its mysterious mechanisms and learning to exploit its processes to create something new and positive.
Sustainability is a term that many people talk about, but that few really know. In 1987, the United Nations Commission on Environment and Development (WCED) defined this word in the Brundtland report as "development that meets the needs of the present without compromising the ability of future generations to meet their own". In essence it means promoting economic growth - whether of a country or a company - leading to an improvement, but always respecting the ecosystem that surrounds us.
The reference model is the circular economy in which no unnecessary waste or waste is produced. On the contrary, resources are reused, without the need to exploit new ones. A model that contrasts with what has been dominant throughout the world to date: the linear economy in which the exploitation of raw materials destined to become waste is promoted.
Sustainability is a small word, but it encompasses an entire world that New Chemical has learned over the years to know and make its own. Sustainability means first of all respect for man, but also environmental Protection. Attention to social, economic and technological changes, constant evolution and a deep respect for what surrounds us: these are the elements around which our daily work revolves. In these years of changes and expansion of the culture of sharing responsibilities it is no longer possible to look the other way and New Chemical understood this a long time ago.
Ours are not just words. We act concretely to make our company sustainable and achieve what we have set ourselves. Over the years we have said goodbye to plastic, reducing the amount used in production processes and packaging by over 30%. The majority of plastic materials are produced from crude oil, a precious but above all non-renewable resource, which requires delicate processing and involves the production of polluting gases. For this reason New Chemical uses bottles of recycled plastic, giving your concrete contribution to reduce emissions.
Not only that: we use raw materials that are not dangerous for humans and we choose recycled paper every time. Over the years we have funded the research, implementing new strategies to ensure sustainability. We use propolis to limit the percentages of preservatives present in product formulations and we study surfactants of vegetal origin to create detergents with high biodegradability.
Sustainability, for New Chemical, passes through respect and empathy
Empathy with the product and respect are aspects that we have learned to cultivate and in which we firmly believe. What produces the New Chemical it is the fruit of a mental journey and the desire to find a solution that is sustainable first and foremost. We think big, refusing to consider the product as a commercial object that we have to sell, but more as the fruit of an innovative and creative process, which embodies our values, the passion and the quality that we put into everything we do .
This concept is accompanied by that of respect. The one towards our customers, towards what we do and towards Nature, a Mother who always gives us great satisfaction. Because what characterizes a company like New Chemical are not just the products, but the way of approaching the world. Commitment, honesty, transparency and humanity are values that make us different and have allowed us to emerge in our sector.
