CHEMISTRY IS LIFE. EVERYTHING AROUND US IS MADE OF CHEMISTRY.
We are used to always thinking about chemistry in a negative way perhaps because of the events that have occurred recently. However, we forget that chemistry studies nature, understands it, shapes it even without causing damage to things and people. Chemistry explains how nature works, studies its mechanisms and dynamics. Everything around us is governed by the laws of chemistry. Just think of the element that most interprets life: water! That simple chemical formula: H2O, two atoms of hydrogen and one of oxygen linked by chemical dynamics that generate life! A simple and complex element alike
Entering these mechanisms, understanding their dynamics and creating new products in harmony with nature is our driving force that has distinguished us since we existed.
Those who work with life, in any form and of any nature, know well that the responsibility is high and cannot be ignored because innovation and progress are not concepts that can be abdicated in favor of profit and wild merchandising. And it is precisely here that responsibility plays a predominant factor for us which is expressed in the transparency and naturalness with which we approach our work every day.
Allora the work becomes a chemical bond with the product, which in turn is linked to nature in a magical formula, always winning, which does not allow exceptions to the normal human will to take advantage of what in reality it will never be able to possess. Because chemistry is life and you don't own life, at most you respect it and talk to each other, as we know how to do.
Of course, if someone talks about love, it's an easy game. Rivers of words have been written about love that writing anything else in this context would have little reason to exist. But love as respect? After all respect is that fearful delicacy towards others that characterizes conscientious and positive behavior that we should all have when we have business responsibilities.
Because it is not just a question of relationships and human relations, but it is the approach towards work, towards continuous research done with passion, the tendency to discover the unknown and to be positively surprised by the results of our research, which distinguishes our soul corporate. All this for us is love. It's love for details, it's love for our work, it's love for the fruits of our work. And all this turns into respect for our relationships, for you who read us, for you who work with us, for you who use our products and buy them.
Nature enjoys nature, nature contains nature, nature conquers nature, nature loves nature and nature is love for nature." Ostane, alchemist of the first centuries AD
There is no love without respect and the chemical relationship between these two values becomes nature.
And this is where the fun begins! Playing with nature, not abusing it but respecting it, is a magical moment that involves us every day. Trying new solutions, imagining reactions, encouraging the natural process of a chemical reaction that is not stepmother but beneficial, is the spice of our work. We almost enjoy discovering new things, as if the commercial work, the administrative part and the problems of normal running a company didn't affect us. But there are!
Bringing all this enthusiasm onto a relational level is the natural consequence for those of us who behave "like a good family man" with respect for everything and everyone, especially our future. In the end, what remains of us is the value of the relationships we have produced, the memory of us that we have left in others. You can be as good as you want but the "good" that you leave behind is never forgotten. Then, concepts such as transparency, professionalism, ability, humanity, work, commitment and honesty become real recognized values that we can enjoy as long as we know how to deserve them.
This is why we say that for us, although it may seem like a banal phrase, a handshake is not a simple handshake, but the beginning of a chemical process, even an empathic one, a pact of trust with the other, which has values that transcend our normal spirit of doing business. The awareness of what we are comes from respect and the awareness that we are chemistry, in nature.
EMPATHY WITH THE PRODUCT
When you think of a product, you think of a solution to a problem and this is where you enter that evolutionary process that leads to innovation. The "product" is never an end in itself, it is precisely a product, that is, an object, a service or a system resulting from a mental path that arose from the need for a solution. The product is essentially the solution to a problem. Thinking in more simplistic terms and considering the product only a commercial object to be sold, regardless of the creative and innovative process that led it to be born and arrive on the market does not produce quality.
For us, the quality of a product is intrinsic to our corporate nature, it is an empathetic relationship with the problem which necessarily, whatever the cost, produces a solution in line with the values expressed by our brand. There are no compromises on quality for us because we would go off our systemic tracks and betray our evolutionary desire which is measured every day with customer problems and with the solutions that we are able to propose.
It is certainly a complex and difficult process to govern but an exciting one. It is a process that leads to determining a profound value of quality as if it were a creative but extremely concrete and real design.
Striving for quality always and in any case is a continuous test, sometimes exhausting when the solution is slow in arriving, but successful in the long run. We never give up and if we ever did, we would be amazed at ourselves.
We do not produce "products" but we propose solutions and this desire arises from the empathetic relationship that we manage to build with the product itself because, in a product, quality is not what you put into it but what the customer gets from it!! !
QUALITY IS THE CHARACTERISTIC CLOSEST TO THE SUBJECT'S EXPECTATION (ARISTOTELE)
Certified transparency and right to quality
When you think of a product, you think of a solution to a problem and this is where you enter that evolutionary process that leads to innovation. The "product" is never an end in itself, it is precisely a product, that is, an object, a service or a system resulting from a mental path that arose from the need for a solution. The product is essentially the solution to a problem. Thinking in more simplistic terms and considering the product only a commercial object to be sold, regardless of the creative and innovative process that led it to be born and arrive on the market does not produce quality.
We certify our products by declaring their composition in every single component and with every detail. It is a duty that we have imposed upon ourselves not by convention, not because it is imposed on us by legislation, but rather because we are convinced that it is an essential element of the fiduciary agreement that binds us to our customers. We deeply believe that quality is a right and that this must be declared. And it is the true and transparent declaration, with an abundance of details, that can produce a real certification of transparency.
Because transparency is truth, it is fairness, it is social responsibility and the ability to see. Transparency is a citizenship pact that can be transformed into corporate pride and positively influences relationships with our customers, partners, collaborators, suppliers, employees and professionals who work with us every day to give value to our social purpose.
